Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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How to Overcome the Social Media Time Crunch Syndrome

By Bob Speyer, Web Success Team –   Ever think or say, "Too much to do and not enough time to do it." I often hear my clients commenting about time spent on social media marketing and catching up to the ever-changing technology. It’s the proverbial Hamster Wheel Syndrome when it comes to implementing new online marketing strategies for their business. The general consensus is that they simply have no more time to get the job done. This translates to "I can’t learn this" or "I can’...

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Putting Your Customer at Ease with Simple Tracking

Written By Janette Speyer We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results. (more…)

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Takeaways from PubCon Las Vegas 2012

  By Janette Speyer and Alison Brown As usual PubCon day 2 was jam-packed full of information. Also known as the “Premier Search and Social Media Conference,” everything from social media to search engines and online advertising were discussed. So what did we learn while attending? Below is a recap as well as some of the highlights from the day. (more…)

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