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Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

26

Jun 2014


Business, Marketing, Online Business, Social Marketing, Social Media, Social Media Marketing
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Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

By Janette Speyer, Web Success Team –– I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can apply straight away. Never Stop Selling: Selli...

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Beyond Social Media and PR… How to Amplify Your Brand

10

Jun 2014


Branding, Business, Engagement Marketing, Social Marketing, Social Media Marketing
2 comments

Beyond Social Media and PR… How to Amplify Your Brand

By Janette Speyer, Web Success Team –  The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for their products. Madison Avenue conducted focus groups, meticulously prepared their campaign strategies and pushed out content to their malleable viewin...

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All Grown Up and Still Learning Social Media

10

Apr 2014


Branding, Business, Engagement Marketing, Facebook, Social Marketing, Social Media, Social Media Marketing
1 comment

All Grown Up and Still Learning Social Media

By Janette Speyer, Web Success Team –   I have been in social media for the better part of eleven years and counting. I have never considered myself a guru, nor could I ever become one, because the biggest challenge in this industry has been to keep up with the technology. I am a partner in a boutique Online Marketing and PR firm. A great portion of our efforts go into helping our clients with the new media and its ever evolving tools and best practices. A big emphasis is placed on ROI ...

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Facebook’s New Face Lift

12

Mar 2014


Branding, Business, Facebook, Facebook Fan Page, Facebook Marketing, Social Marketing, Social Media, Social Media Marketing
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Facebook’s New Face Lift

By Janette Speyer, Web Success Team –– Did you see the Facebook updated look yet? Yep, it’s happened again they now have a new look that will probably affect your branded pages. The app is striving to make things easier for users and businesses. In the platform’s pursuit of user friendly and ease are we actually benefiting from this change? Here are a few thoughts… I do like the new design. It’s clean and sharp and pleasing to the eyes and it seems more organized. Access t...

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