23

Feb 2015

WebSuccessTeam

images, Instagram Marketing, Mobile Apps, Mobile Marketing, Social Marketing, Social Media, Social Media Marketing

1 comment

Using Instagram to Market Your Brand at Your Next Trade Show

Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you have an Instagram account yet? Yes, I know you are going to tell me that your 12 year old has one. But, do not let that intimidate you — it is for grown ups as well. Instagram is a powerful marketing tool to showca...

08

Oct 2014

WebSuccessTeam

Branding, Business, Online Marketing, Social Marketing, Social Media Marketing, Tribal Marketing

0 comments

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer-- Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

23

Sep 2014

WebSuccessTeam

Business, Content, Content Marketing, Customer Relations, Digital Marketing, Email Marketing, Facebook Marketing, Marketing, Online Business, Online Marketing, Social Marketing, Twitter Marketing

0 comments

Using Emoticons to Set the Tone for Your Business

By Janette Speyer, Web Success Team –– Does the thought of using an emoticon make you squirm? How about using them for your business? I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adhere. Our agency always follows those guidelines to keep the clients happy. In the past few years, virtual engagement has become a necessity. Social marke...

Social Media Lessons Learned from the Avon Lady!

23

Jul 2014

WebSuccessTeam

Business, Content, Customer Relations, Facebook Marketing, Marketing, Social Engagement, Social Marketing, Social Media, Social Media Marketing

0 comments

Social Media Lessons Learned from the Avon Lady!

By Janette Speyer, Web Success Team – As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors? As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”! Even though I am dating myself, the Avon Lady was the best example I can think of for sales and social engagement...

08

Jul 2014

WebSuccessTeam

Business, Relationship Marketing, Social Marketing, Social Media

1 comment

“Lead” Your Business to the Next level

By, Janette Speyer, Web Success Team As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI. Why? Is it Because… You lack of time because you are running a small business and there is only so much you can do...

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