By Janette Speyer, Web Success Team The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. The lines are still blurred. Many brands are not quite sure or comfortable with the loss of control and the messages that are being sent to their consumers, let alone the possibility of negative reactio...