By Janette Speyer, Web Success Team – The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for their products. Madison Avenue conducted focus groups, meticulously prepared their campaign strategies and pushed out content to their malleable viewin...
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