Social Media Marketing

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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

By Janette Speyer, Web Success Team- Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not "shop online and save?" The first order of marketing cleanup for any business should be to get their website sanitized, "promo-tised" and optimized for search asap. Why? Because you can’t expect consumers to buy from you if they can’t find you or don’t see eye-popping deals to try and buy your brand! Don’t fall ...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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Maximizing Instagram for PR Outreach

By Janette Speyer, Hot Ice Media ––  Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has over 200 million users according to an article published on its corporate blog. Companies are finally using its virtual communi...

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Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

By Janette Speyer, Web Success Team –– I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can apply straight away. Never Stop Selling: Selli...

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