Social Care: How Businesses Use Twitter to Show Customers “We Care!”

By Bob Speyer, Web Success Team –   We’ve all been there… on the short end of a frustrating customer service experience. Calling to lodge a concern or better yet a complaint? Going into voice mail hell or bounced from one prompt to the next only to arrive full circle to the beginning menu of options. Feeling “out of options?” One of my top ten customer service peeves was when a rep asked me, “How do you spell Bob!” At that point, I courteously said “I’ll find out and get...

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The Perfect Tweet with Real-Time Scheduling

By Camille McClane --  Twitter has helped bridge the gap between companies and consumers by providing a mode of communication that is both up-to-date and immediate. The platform seems over-crowded with content, so how do you capture your desired reader’s attention with the right tweet at the right moment? Here are some tips: The Right Time Just because there are millions of users on twitter, doesn’t mean that they’re all focused on you. You need to know when your target audience is even...

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“Miss” America – Tweeting the Good and the Controversial

By Bob Speyer, Web Success Team – In this Age of Enlightenment where thoughts and images flow instantly around the globe and through our consciousness in 140 characters or less, something is amiss. Miss America has had its share of controversy – from married, not single and feminist agendas to swimsuit contest or not – Twitter has added a digital layer to this most hallowed institution. As we all know Twitter and tweets can be very controversial. We have seen all forms of emotional ...

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Tweeting from the Trenches: Use Twitter to Give Your Event that Buzz

By Janette Speyer, Web Success Team –  Are you planning to host an event to promote your services? In today’s digital environment, a solid percentage of almost any audience will be a Twitter user. Our job as an agency is to create conversations and engagement for our brands with the objective of garnering an interest for guest and attendees. In this post I will share some of the techniques we use to “buzz up” your event.   2-Weeks Prior to the Event – Setting the Stage This is t...

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How to Incorporate Twitter into Your SEO Strategy

By Sara Collins –  Search engines have started taking factors like retweets into account when determining your organic search ranking, so if you haven’t already begun to incorporate Twitter into your SEO strategy, now is the time to do so. If you have an active Twitter profile, you’re already off to a great start. However, if you have yet to create one, stop stalling and get tweeting already! Not only does Twitter provide you with a unique opportunity to engage with your customers, ...

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