#eMSF “The Power of eMarketing” Conference Re-cap: Day 1

Home Content →#eMSF “The Power of eMarketing” Conference Re-cap: Day 1

#eMSF “The Power of eMarketing” Conference Re-cap: Day 1


By Justin Delos Reyes, Web Success Team

Day One of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out and we learned a lot of new things. We also met some innovative Online Marketers and made new Twitter connections. Tina Stewart, SVP of Marketing at LYRIS kicked off the event with a very informative keynote presentation. She said Washington, D.C. has the highest concentration of Twitter usage and that spending in the social media sector has grown by 53%. How amazing is that?


Panel - Managing social media at your company, policies and best practices. Moderated by J.D. Gershbein. Panelists: Bill Balderaz, Mike Lewis, Clara Shih, Stephanie Critchfield.


Highlights / Facts from the Keynote Presentation

  • URLs showed up in advertisements 10 years ago.
  • 107 trillion people use email (the numbers are growing with mobile).
  • Multi-channel integration tells the story. Think of ways people are engaging. Create an experience!
  • Have a conversation with your audience.
  • The question to ask is, “Who isn’t on Facebook, Twitter, and LinkedIn?”


Chris Baggott, CEO and Co-Founder of Compendium Blogware, gave an awesome presentation entitled “Blogging and Social Media Synergy.” In it he stressed a constant flow of fresh content on your blog. Why? Because according to HubSpot, blogs drive the most traffic to websites – up to 4 times more! Additionally, “content curation” and “multi-tasking marketing” became Baggot’s buzz words of the hour. Think about that when you create your next social media strategy!

Highlights / Facts from “Blogging and Social Media Synergy”

  • Check your site headline, key phrases, and pepper them into your content.
  • Drive traffic to your site with images on your pages and blog.
  • Write content that is re-marketable. Don’t re-invent the wheel. Use what you have and modify it to make it relevant.
  • Having Tumblr over a blog presence is not recommended.

After Baggott’s presentation we had the pleasure of attending Communic8 CEO Lloyd A. Sliverman’s discussion, “Facebook, Twitter, LinkedIn – Making it Social.” He shared some funny statistics (did you know ⅓ of women check Facebook in the bathroom) and gave helpful tips on how to drive traffic through planned strategies.

Highlights / Facts from “Facebook, Twitter, LinkedIn – Making it Social”

  • Fans are more valuable when they impact their friends.
  • People that give things away have more friends.
  • 1.5 million people have businesses with active Facebook profiles.

The afternoon session got off to a delightful start. We attended Angie Pascal’s presentation on social media reputation management and left with a wealth of information. Pascal is the Communications and Social Media Manager at Location3 Media.

Highlights / Facts from “Managing Social Media – Reputation Management”

  • Be transparent and honest when dealing with negative press.
  • Use social profiles to outrank negative content. Make sure you brand everything.
  • Forums are difficult to control. But if users swear or spam, do not hesitate to delete their comments.

Following Pascal’s presentation we took a break from social and listened to Kevin Lee, CEO and Co-Founder of Didit, speak about search marketing and keyword strategy.

Highlights / Facts from “Advanced Keyword Strategy and Modeling”

  • Develop a strong keyword strategy before you do any search engine marketing.
  • Create words that are in the form of a question when doing keyword searches.
  • On the Google keyword research panel, click on the columns icon to add parameters like cpc, competition. You’ll find out some interesting info.

Thank you to all the speakers for sharing your insight and wisdom with us! Day 2 of “The Power of eMarketing” starts today at 9 a.m. PST. Follow us on Twitter at @websuccess for live updates!


  1. Daniel Kuperman
    April 29th, 2011 11:34  / 

    Great summary of the first day! I was a panelist at the email marketing track and had a great time. The attendees were engaging in thoughtful discussions and all presenters I met were top notch.

    Definitely exceeded my expectations.

  2. WebSuccessTeam
    April 29th, 2011 14:09  / 

    Hi Daniel
    Yes, it was a great event. I learned a lot about email marketing. Take care

  3. Christina
    October 19th, 2011 14:39  / 

    I could not have been more pleased with the panelists, presentations and peer group in attendance. Proud to now be a member of eMA.

  4. WebSuccessTeam
    October 19th, 2011 15:05  / 

    We felt the same way. We really enjoyed being there!

  5. Yasmin Anderson-Smith
    October 20th, 2011 2:05  / 

    Love the summary. Thanks for sharing these very helpful tips.

  6. alan brunwin
    October 20th, 2011 7:03  / 

    I have learned a lot from the meeting and now know how to move forward thanks.My children’s stories are going to be helped along by being voiced over by a well know Celebrity, who are good friends of Sir Paul McCartney, would you be interested in promoting some of my work my work, yours sincerely Alan Brunwin

  7. Ilene Richman
    October 20th, 2011 11:21  / 

    I would like to run against Tom Rooney, Republican in my congressional area. Can you help with e marketing? Rooney is a dud and always votes with the Republicans. He is a clone and has no mind of his own.
    I am for free trade, pro-choice, putting money into infrastructure to being jobs to US workers, developing all our energy sources so we do not have to depend upon OPEC, working with families to help lower mortagaes with corrupt banks so people can stay in homes and lowering student loans (banks and Wall St. were bailed out by Obama but the people of the US have not been bailed out. We must get corporations to return to US and hire American workers by eliminating all free trade agreements that are detrimental to American jobs and American workers. I need peopl to help raise money for me.


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