I previously attended a very high profile event with star bloggers and social media marketers. Sadly things did not go as planned – there was not enough food, not enough product samples. It was disorganized and dissatisfied bloggers and press left early. In less than 24 hours the guests displeasure was splashed all over the Internet. The brand was slammed by the very people who were invited to promote it. The company chose not to respond to the crisis and remained silent. Though we sometime...