Offline Marketing

Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is which top influencers can make products and services go viral. It's every brand’s dream to have loyal followers that recommend, share and post for the love of the brand and not for payment. So how can you achieve this? Being both an agency and an influencer gives me a good view from both sides of the fence. Here’s an inside lo...

read more

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. We discussed the “Marketing of Now: Traditional and Digital Marketing." Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results? In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being fin...

read more

The Pros and Cons of The 21st Century Home Office

By Janette Speyer – In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home. When we started our creative services business in 1983 we were young and just beginning; the concept of spending money on an office with a huge overhead was not an option....

read more

4 BIG Marketing Lessons from Procter & Gamble

By Janette Speyer, Web Success Team – In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in the advertising field and I didn’t have much marketing savvy. As part of my training, I was invited to take a course at the P&G headquarters. Not only did I learn a few basics to assist me with my new job, but what I learned changed the whole way I approached a creative and marketing strategy. T...

read more

Advertising Isn’t Dead, It’s All Grown Up!

By Janette Speyer and Katrina McNeill A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrate...

read more
 
Background
Color scheme