I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers.
Questions we discussed:
Q1: How did you become a social media guru? What’s your career path?
A1: Not sure I am a social media guru yet. Every day is a new day in this SoMe world. Like everyone else we continue learning.
A1a: As far as my career path, I started in advertising many years ago then morphed into a web developer/SEO specialist, then in 2007 transitioned into Social Media… and the rest is history.
Q2: What’s your most efficient social media advertising tip? What works best and doesn’t break the budget?
A2: Research your audience carefully. Make sure you are talking to the right people. Facebook, for instance, has a great targeting tool.
A2a: Local is the BEST!! You can even target zip codes. I always advise my clients to start with a small budget to get a feel for their audience and their needs.
A2b: I start testing at $25 a post. I look at the ROI. We also start small clients at $500/month and then encourage then to go higher once we examine the results.
A2c: I have a client that gets so much engagement that she doesn’t need to spend more. Others might need to increase. I look at Facebook insights and double check with Google Analytics. Simple formulas.
Important Tip: Before you advertise check to see if your landing page is in working order.
Q3 How to tie in brand ambassadors with social advertising?
A3a: Brand ambassadors are crucial for creating viral traffic, we tie in all our promotions with them.
A3b: Brand ambassadors are encouraged to share our social media pages along with retail links. We work with many brand ambassadors, give them branded content and encourage them to share on all their social media channels.
A3c: Lots more on this subject: Brand ambassadors have large followings and they can really put your name on the map. We also tie them in with our promoted posts.
Q4 What’s the social etiquette for brands?
A4: #PetPeeve: brands that over post. Considering that the feeds are already crowded, a brand should respect a follower’s space.
A4a: Be considerate of your audience. They come first! #SocialEtiquette. We actually only recommend one post per day because we are also sending out paid posts.
A4b: Brands have to remember to thank followers. They don’t owe you anything! A little appreciation goes a long way. We create programs just for that. We also tie in promotions and discounts.
Tip: Offer recognition and appreciation rewards. Talk but don’t shout; suggest, but don’t oversell to your audience.
If you get negative comments, respond to all, good and bad. “Deal with it” only makes the brand stronger.
Q5 When building your social media presence how to remain efficient and productive without being overwhelmed?
A5: Whoa!!! That’s a hard one. One word: ORGANIZATION. That’s key.
A5a: Old-fashioned weekly meetings still work. We use all the Google suite of management tools. Docs, Drive, Gmail, Hangouts. We create calendars with important events. Content calendars are our bible.
A5b: Love @Hootsuite, @tweetdeck awesome for scheduling. Old school Excel and iCal.
A5c: I just started using it and I love the ideas that come from @MyblogU
This was my first featured Tweet Chat and I hope to be doing more. Not only do I feel that I bring something to he party, but I also learned a lot from the participants.