Mobile Apps

Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media guru yet. Every day is a new day in this SoMe worl...

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How to Use the NEW Flipboard 3.0 to Market Your Business

By Janette SpeyerLast week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space. What Is Flipboard? Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc...). It is als...

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Are Beacons the Next BIG BROTHER Shopping Experience?

By Bob and Janette Speyer, Web Success Team – The Scenario: A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. The Technology: You’ve just been zapped by a Beacon! It’s the latest marketing technology that precisely targets a customer at a specific location. Beacons are low-p...

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