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Business, Content, Customer Relations, Facebook Marketing, Marketing, Social Engagement, Social Marketing, Social Media, Social Media Marketing 
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By Janette Speyer, Web Success Team – As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors? As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”! Even though I am dating myself, the Avon Lady was the best exam...
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By, Janette Speyer, Web Success Team As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI. Why? Is it Because… You lack of time because you are running a s...
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WebSuccessTeam
Branding, Business, Facebook, Facebook Marketing, Social Engagement, Social Media
0 comments By Janette Speyer, Web Success Team – I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed that they manipulated users' emotions by inserting posts into a user’s news feed that would elicit a “contagious” positive or negative emotion. The published study states that they changed the news feeds delivered to almost 7...
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WebSuccessTeam
Business, Marketing, Online Business, Social Marketing, Social Media, Social Media Marketing
0 comments By Janette Speyer, Web Success Team –– I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can ...
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By Janette Speyer, Web Success Team – It’s World Cup season and Twitter is ready for the party. There were over 12.2 million Tweets during the Brazil - Croatia opening match with Brazil star Neymar Jr. the most mentioned player (who scored 2 goals) and gained 163,000+ followers! As many of you already know, this formidable application has been taking center stage for everything from politics and elections to sports and entertainment....
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WebSuccessTeam
Branding, Business, Engagement Marketing, Social Marketing, Social Media Marketing
2 comments By Janette Speyer, Web Success Team – The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for their products. Madison Avenue conducted focus groups, meticulously prepared their campaign strategie...
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