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LinkedIn Has the PULSE on Connecting NEWS

21

May 2014


Content Marketing, Customer Relations, LinkedIn Marketing
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LinkedIn Has the PULSE on Connecting NEWS

By Bob Speyer, Web Success Team –  The Empire State Building may not be the tallest building in NYC (that honor goes to the newly minted Freedom Tower) but it definitely has the distinction of being “high” tech, playing host to LinkedIn. It has been over a year since LinkedIn acquired Pulse, a mobile news reading application that claims over 30 million users. By focusing on personalized news, LinkedIn has made a serious commitment to...

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Digital Diversity in the Big Apple

09

May 2014


Content, Content Marketing, Digital Marketing, Diversity
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Digital Diversity in the Big Apple

By Bob Speyer, Web Success Team –  New York City is famous for its diversity; just hop in a cab and guess your driver’s nationality. Visit Little Italy, Chinatown, Harlem / Spanish Harlem… the list is as long and appetizing as a NYC menu. Because diversity in the workplace is an important dialogue for who we are as a society, Hot Ice Media attended Digital Diversity Network Content Strategy Salon (#DDNO) sponsored by Viacom. The eve...

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Social Care: How Businesses Use Twitter to Show Customers “We Care!”

28

Apr 2014


Customer Relations, Twitter, Twitter Marketing
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Social Care: How Businesses Use Twitter to Show Customers “We Care!”

By Bob Speyer, Web Success Team –   We’ve all been there… on the short end of a frustrating customer service experience. Calling to lodge a concern or better yet a complaint? Going into voice mail hell or bounced from one prompt to the next only to arrive full circle to the beginning menu of options. Feeling “out of options?” One of my top ten customer service peeves was when a rep asked me, “How do you spell Bob!” At that po...

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Mobile Means Business!

17

Apr 2014


Business, Mobile Marketing
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Mobile Means Business!

By Bob Speyer, Web Success Team –  Fact: The fastest growing segment in marketing is Mobile. If businesses what to be relevant they need to take a serious look at “mobilizing” and develop a well-defined mobile strategy… or they could be at a real competitive disadvantage! Remember, businesses are competing for eyeballs and need to be where our on-the-go society is, namely on their tablets and smart phones. Today’s smartphone gene...

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All Grown Up and Still Learning Social Media

10

Apr 2014


Branding, Business, Engagement Marketing, Facebook, Social Marketing, Social Media, Social Media Marketing
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All Grown Up and Still Learning Social Media

By Janette Speyer, Web Success Team –   I have been in social media for the better part of eleven years and counting. I have never considered myself a guru, nor could I ever become one, because the biggest challenge in this industry has been to keep up with the technology. I am a partner in a boutique Online Marketing and PR firm. A great portion of our efforts go into helping our clients with the new media and its ever evolving tools an...

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