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Making the Case for Social Media

 By Bob Speyer, Web Success Team Every week I talk to business people about social media, from entrepreneurs and start ups to corporate types in medium to large businesses. Most either have a limited social media presence or are timid about its use for their business purposes — yet they are intrigued about all the buzz. Their questions and concerns are legitimate, so I decided to write this article to address their most common concerns. (more…)

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How to Motivate Visitors to Take Action on Your Website

By Bob Speyer, Web Success Team You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why: Confusion Leads to Desertion First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It's not about the "wow" factor. It's about getting them to respond. The...

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10 Web-niques to Increase Visitor Viewing Time!

By Bob Speyer, President, Web Success Team Field of Dreams By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few. The adage, “If You Build It, They Will Come” may work for the movie “Field of ...

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Best of Online Marketing Summit Take-A-Ways

By Bob Speyer and Kristin Tomlinson, Web Success Team Unlike most conferences that operate around numerous distractions such as an exhibit floor or vendors ready to make there next sales pitch, the Online Marketing Summit in Long Beach on June 21st allowed attendees to collaborate and network with one another to learn the best practices in Online Marketing. The conference focused on providing educational content on various subjects such as: Social Media Strategies, Website Usability, Emai...

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