Direct Response Websites

Home → Direct Response Websites

Copywriting with a Bite to Hold Your Reader’s Attention

07

Jun 2010


Content, Direct Response Websites, Online Marketing, Web Success
1 comment

Copywriting with a Bite to Hold Your Reader’s Attention

By Bob Speyer, Web Success Team Every website owner is competing for the hearts and minds of their visitors. Keeping their eyeballs transfixed to your site can lead to more business and increased revenue. Making that important good first impression is the result of great direct response copywriting. Your content must engage the visitor within the first 15 seconds, giving them reason to stay, read and navigate through the site. Here are five copywriting take-a-ways that can make your w...

read more
10 Guidelines to Redesigning Your Website

06

May 2010


Content, Direct Response Websites, Online Marketing, Online Reputation, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Success
1 comment

10 Guidelines to Redesigning Your Website

By Bob Speyer, Web Success Team One of my favorite movies is Marathon Man, starring Laurence Olivier and Dustin Hoffman. In a classic scene, protagonist Olivier asks Hoffman, “Is it safe?” while holding a dental drill to his front tooth. This gruesome scene reminded me of another equally painful question, “Is it time?” — time to redesign and rebrand your website. If one asks the question, the answer is usually yes. Here are a few convincing reasons why a redesign is in your best ...

read more

27

Apr 2010


Content, Direct Response Websites, Online Marketing, Web Success
0 comments

Building Customer Confidence with Testimonials

By Alyse Speyer Every person in America has bought something that either broke or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they've made a bad decision. The best way to assure customers is to have good, strong testimonials. If a business has happy customers and a lot of return clients, it should have testimonials. You wouldn't hire a contrac...

read more
It’s Not Just About Us!

02

Mar 2010


Content, Direct Response Websites, Online Marketing, Online Reputation, Web Success
0 comments

It’s Not Just About Us!

By Bob Speyer – Web Success Team I believe one of the most important pages on a website is the About Us page. It is often misunderstood and at best undervalued. Going against the grain, I propose this page is more about the reader and less about the company or person. Here’s my reasoning: Marketers have long agreed that people both read and react (positively and negatively) to the proposition “What’s in it for me!” In real estate it’s location, location, location. In on...

read more
Major Player in the Field of Sports Marketing

04

Feb 2010


Blogs, Direct Response Websites, Online Marketing, Social Media Marketing, Web Success
8 comments

Major Player in the Field of Sports Marketing

By Kristin Tomlinson-Web Success Team With the Winter Olympics and Super Bowl just around the corner and with the World Cup taking center stage this summer, sponsors are taking a new and different approach to advertising their brands. They are scrambling to invest more in social media campaigns and less on expensive TV and print advertisements. Aside from the obvious cost savings, the big question is why social media? The answer is two-fold. Social media is personal and it builds relati...

read more

Contact Us

23901 Calabasas Road
Suite 1025​
Calabasas, CA 91302
818.222.9092​
Skype: Websuccess

Back to top
 
Background
Color scheme