Search Engine Optimization

Losing Sales to Cart Abandonment — Promote to Increase Conversion

The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to change shoppers’ behavior to induce them to purchase or contact you to request more information. The Solution: Engage shoppers with on-site promotions to influence their decisions. Everyone has a Pavlovian res...

read more

Do Your SEO Housekeeping in Time for the Holiday Season

Janette Speyer, Web Success Team With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is to get that website’s SEO cleaned up and optimized for search. Why? Because you can’t expect users to buy from you, if they can’t find you! Don’t fall into the abyss of the failed and forgotten websites, and start early. It’s the end of September and the holidays are just around the corner. Between Halloween and New Year’s consumers are ...

read more

Identifying Authority Bloggers that Will Generate Links and Traffic to Your Website

By Janette Speyer, Web Success Team –  Beyond offsite promotions, one of the greatest benefits a quality blogger can offer is links to your website to increase your SEO value. This will result in more traffic, higher search rankings, more visibility, and increased sales opportunities. Brands are starting to find more and more value in blogs and bloggers. Many are embarking on cross promotions with giveaways, gift guides and brand ambassadorship. All this activity provides great value fo...

read more

Is SEO Really Changing? How will it Affect Your Business?

Written By Eric Pangburn Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, in order to raise Google's awareness of the target site. Of course, we all know that in the past couple of years, several large changes happened to Google's algorithm to mak...

read more

Are You Keeping Search Optimization Locked with the Wrong Keywords?

By Janette Speyer and Katrina McNeill  Keywords might seem basic, but many people still don't know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly.  Avoid this pitfall by educating yourself on some common misuses of keywords in SEO. (more…)

read more
 
Background
Color scheme