Search Engine Marketing

Do Your SEO Housekeeping in Time for the Holiday Season

Janette Speyer, Web Success Team With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is to get that website’s SEO cleaned up and optimized for search. Why? Because you can’t expect users to buy from you, if they can’t find you! Don’t fall into the abyss of the failed and forgotten websites, and start early. It’s the end of September and the holidays are just around the corner. Between Halloween and New Year’s consumers are ...

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Is SEO Really Changing? How will it Affect Your Business?

Written By Eric Pangburn Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, in order to raise Google's awareness of the target site. Of course, we all know that in the past couple of years, several large changes happened to Google's algorithm to mak...

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Are You Keeping Search Optimization Locked with the Wrong Keywords?

By Janette Speyer and Katrina McNeill  Keywords might seem basic, but many people still don't know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly.  Avoid this pitfall by educating yourself on some common misuses of keywords in SEO. (more…)

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Takeaways from PubCon Las Vegas 2012

  By Janette Speyer and Alison Brown As usual PubCon day 2 was jam-packed full of information. Also known as the “Premier Search and Social Media Conference,” everything from social media to search engines and online advertising were discussed. So what did we learn while attending? Below is a recap as well as some of the highlights from the day. (more…)

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