By Janette Speyer, Web Success Team – As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors? As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”! Even though I am dating myself, the Avon Lady was the best example I can think of for sales and social engagement...
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