Web Success

How Selfies Can Boost Your Brand This Holiday Season!

By Janette Speyer, Web Success Team ––  Selfies have become all the rage in 2013. They even have a place in our society with a reference in the Oxford Dictionary as the international word of the year. You probably know what a selfie is by now, but just in case you have never heard of such a thing. Here is how it appears in the Dictionary: “A photograph that one has taken of oneself, typically one taken with a smart phone or webcam and uploaded to a social media website” ~ Oxford ...

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Sharing Is Caring: Tips to Make Your Brand Social Media “Friendly”!

By Janette Speyer, Web Success Team –– How do you make a brand  social media “friendly”? What a strange question. If I suggested this to a client a few years ago, I would have been laughed out of his office. In the social media world, however, we all are aware that we have to “humanize” a brand.  This is probably one of the most difficult tasks a brand is faced with, especially if it is B2B or has to show a very professional image. In this article I will show you some techniques...

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10 Fun Thanksgiving Facts

By The Web Success Team – The first Thanksgiving celebration is believed to have taken place in 1621, when Plymouth colonists and Wampanoag Indians got together and celebrated the autumn harvest. The tradition continued for many years, but it wasn’t a national holiday until President Abraham Lincoln officially declared it during the Civil War. Today Thanksgiving has many meanings, based on various family traditions. It can be anything from watching football, to eating juicy turkey or ...

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Is Your Brand Ready for Social Marketing?

By Janette Speyer, Web Success Team The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. The lines are still blurred. Many brands are not quite sure or comfortable with the loss of control and the messages that are being sent to their consumers, let alone the possibility of negative reactio...

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How Your Competition Can Help Improve Your Online Marketing

By Janette Speyer, Web Success Team –   Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet — namely your competition. Sun Tzu, author of The Art of War said, "Keep your friends close but your enemies closer!" This directly relates to online marketing...

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