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The Dos and Dont’s of #Hashtag Marketing

By Janette Speyer and Katrina McNeill Now that Facebook is considering using #hashtags for the new platform, I thought it necessary to write a blog about the good use of hashtags in your marketing campaigns. In today’s social media world, hashtags are a powerful marketing tool. For those new to these little social utensils, here is an education on how you can use them: The Do’s – Use Hashtags For trade shows and conferences To find conversations on Twitter and Instagram To j...

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Eating our way through Natural Products ExpoWest 2013

  WOW! What a trade show. Amazing products, great energy (drinks) and too much health all in one place. It was a marathon 3-day-fest, but if you wilted, you got an instant pick-me-up. The Natural Products ExpoWest in Anaheim was a smashing success with over 70,000 attendees and several thousand exhibitors on three floors with products ranging from power bars, health drinks, green cleaning products, beauty aids and food – chopped, fried, baked, juiced – vegan, vegetarian and carniv...

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Employees Working from Home vs. Office: The Employers Debate

By Janette Speyer and Katrina McNeill Last week Yahoo CEO, Marissa Mayer, had an internal memo leaked of which the basic message was that she would now require all remote workers to report to an office. In an age with so many start-ups, many are working from home to cut costs. So what are the pros and cons to telecommuting? (more…)

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5 Best Trade Show Giveaways

By Elisabeth Crane If you work in any industry, it likely has a trade show or five. Trade shows are as bountiful as the markets they represent so standing out amongst a sea of competitors is always a concern. How then, does a business present themselves and secure an unforgettable impression on their market after the doors close? Whatever your budget, options abound for giveaways that your business can be proud of and your clients will appreciate. (more…)

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Burger King Twitter Hacked: Good or Bad for Branding?

By Janette Speyer  Insane things can happen in the social media world, which is why many brands are terrified and rightfully so. Burger King’s twitter account got hijacked yesterday. Not only did they change the timeline to look like McDonalds, the anonymous invaders propagated their stream with strange references to drugs and perverted humor. (more…)

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