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A New World of Sales Techniques in a Digital Age

Written By Janette Speyer and Katrina McNeill If someone knocked on your door asking you to buy something, how quickly would you shut the door? Long gone are the days of door-to-door sales, and just as selling face-to-face is becoming a thing of the past, many other aspects of sales are changing with the digital times. What once was a cold call LinkedIn has over 200 million people available to connect with, and it is quickly replacing cold calling. So much less invasive and much more common ...

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What Clients NEED in an Online Marketing Partnership

By Janette Speyer, Web Success Team What makes a successful relationship between a client and a marketing provider? As a partner in an online marketing agency, we always strive to find the right formula to keep our customers engaged. After many years we have found that it’s not that complicated. Here are a few simple rules to keep your customer content and wanting more.   Actively listen: A company will come to you with a set of concerns and they will expect you to help them find ...

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9 Easy Marketing Tips to Boost Your Tweet Reach

By Bob and Janette Speyer, Web Success Team Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 9 tips that can boost your effectiveness in delivering your messages: 1. Twitter is an “humanized” extension of your brand. Twitter is a powerful brandi...

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