All Grown Up and Still Learning Social Media

By Janette Speyer, Web Success Team –   I have been in social media for the better part of eleven years and counting. I have never considered myself a guru, nor could I ever become one, because the biggest challenge in this industry has been to keep up with the technology. I am a partner in a boutique Online Marketing and PR firm. A great portion of our efforts go into helping our clients with the new media and its ever evolving tools and best practices. A big emphasis is placed on ROI ...

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Facebook’s New Face Lift

By Janette Speyer, Web Success Team –– Did you see the Facebook updated look yet? Yep, it’s happened again they now have a new look that will probably affect your branded pages. The app is striving to make things easier for users and businesses. In the platform’s pursuit of user friendly and ease are we actually benefiting from this change? Here are a few thoughts… I do like the new design. It’s clean and sharp and pleasing to the eyes and it seems more organized. Access t...

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Facebook “Likes” – Quality vs Quantity

By Bob and Janette Speyer, Web Success Team -- How important is a Facebook “like”, really? As social media marketing becomes more mainstream brands still put a very high value on “likes” and “follows” as a measure of an agency’s performance. But is this a benchmark for a campaign’s success? Therein lies the question. Take for example a branded page with 3,000 likes that has almost all its followers engaging in conversations, sharing, participating and building a buzz around...

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THREE Marketing Benefits from Facebook’s New Insights

By Janette Speyer, Web Success Team –  If you are using Facebook for your branded pages you probably have already noticed that there is a new set of insights that offer great marketing benefits. This actionable, powerful and simple tool allows marketers to better understand their audiences, therefore making it easier fine-tune their messages. In this article, will go over some of the most useful functions. 1. The Overview Tab provides a snapshot of the last 7 days of the data happening ...

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What’s New at Facebook – More Influence, More Control!

By Janette Speyer, Web Success Team – In the last couple of days Facebook has unveiled a new platform that promises advertisers more influence. This will have a strong impact on your brand’s exposure and give you far more control over your goals and objectives. Everybody knows at this point that Facebook’s Open Graph selective process has made it almost impossible to have your posts shown to your visitors. This has forced many a brand to turn to Facebook’s advertising model to get ...

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