Mobile Shopping

Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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Quick Tips to Increase Conversion and Maximize Sales for the Holidays!

With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity to launch a new promotion or incentive to buy. Shoppers are always looking for deals and last minute gifts. As a good marketer, your website is loaded with new products and your advertising program is ready to roll. You are spending on soci...

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Are Beacons the Next BIG BROTHER Shopping Experience?

By Bob and Janette Speyer, Web Success Team – The Scenario: A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. The Technology: You’ve just been zapped by a Beacon! It’s the latest marketing technology that precisely targets a customer at a specific location. Beacons are low-p...

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