Lead Generation

Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

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How to Leverage Flipboard Magazines to Generate Leads

By Janette Speyer – Have you tried a Flipboard magazine to generate leads? As a business owner, you probably have a collection of leads that you will get to “sometime.” You also have active social media profiles and belong to many professional groups. Yet, you can’t make that transition from a lead to a conversion. Why? You are running a business and there is only so much you can do in a 24-hour day. You have other priorities like getting the work done or fulfilling your orders. Forget ...

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Nurture Your Business, Nurture Your Success!

My business is my baby! Like many of us do with our children, it was in serious need of an education. That Said…Where Do I Begin? I was not quite sold on the idea of a business coach or a mentor. I believed that hard work would make me successful. YES, and NO! Ok, I admit it, I needed some help. I had no idea what that help looked like until…. The first time I saw Lisa Nichols, she was dancing with my daughter on her social media profile!!! Now she caught my interest, so I Goog...

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Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!

Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online. Still, many people have not yet heard of a Flipboard Magazine!!! In the next few articles, I will show you how I use this powerful app for all aspects of your business. Our company adopted the app in 2014 and has been using it to market our client’s products and services. For those of you getting started, you can find a tour of the app in this magazine:...

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Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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