By Janette Speyer and Alison Brown, Web Success Tea Relationship marketing is the new wave of social media marketing that engages people on a deeper level than ever before. It attempts to forge a relationship between a brand and a consumer so that the customer feels a personal connection to a product.  Marketers do this by making people feel included in the evolution of the brand by allowing people to interact online either by voting, participating in conversations, or by rating th...