What does learning a language have to do with social branding? I traveled to Brazil last December. It was my first visit and although I speak several Latin languages, Portuguese is not one of them. I navigated around Rio de Janeiro in broken Portuñol (A combination of Spanish and Portuguese). I tried to make myself understood. I realized that if you want to belong to a community, you have to be able to speak the language to “fit-in”. Once you can communicate in native tongues you belong...