Personal Branding

Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

read more

Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!

Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online. Still, many people have not yet heard of a Flipboard Magazine!!! In the next few articles, I will show you how I use this powerful app for all aspects of your business. Our company adopted the app in 2014 and has been using it to market our client’s products and services. For those of you getting started, you can find a tour of the app in this magazine:...

read more

Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single thing that will drive your business what would it be? SALES!!!! Yes, I know this is obvious, but that simple little word has many components. How do you put all those elements into one convincing presentation? One that will close that deal? In our PR an...

read more

How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

read more
 
Background
Color scheme