How Twitter Impacts PR

By Bob and Janette Speyer, Web Success Team  –  How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself! In today’s social media era of instant gratification, breaking news is no longer the domain of journalists and media outlets. Companies are an...

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A New World of Sales Techniques in a Digital Age

Written By Janette Speyer and Katrina McNeill If someone knocked on your door asking you to buy something, how quickly would you shut the door? Long gone are the days of door-to-door sales, and just as selling face-to-face is becoming a thing of the past, many other aspects of sales are changing with the digital times. What once was a cold call LinkedIn has over 200 million people available to connect with, and it is quickly replacing cold calling. So much less invasive and much more common ...

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9 Easy Marketing Tips to Boost Your Tweet Reach

By Bob and Janette Speyer, Web Success Team Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 9 tips that can boost your effectiveness in delivering your messages: 1. Twitter is an “humanized” extension of your brand. Twitter is a powerful brandi...

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The Dos and Dont’s of #Hashtag Marketing

By Janette Speyer and Katrina McNeill Now that Facebook is considering using #hashtags for the new platform, I thought it necessary to write a blog about the good use of hashtags in your marketing campaigns. In today’s social media world, hashtags are a powerful marketing tool. For those new to these little social utensils, here is an education on how you can use them: The Do’s – Use Hashtags For trade shows and conferences To find conversations on Twitter and Instagram To j...

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