Losing Sales to Cart Abandonment — Promote to Increase Conversion

The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to change shoppers’ behavior to induce them to purchase or contact you to request more information. The Solution: Engage shoppers with on-site promotions to influence their decisions. Everyone has a Pavlovian res...

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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

By Janette Speyer, Web Success Team- Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not "shop online and save?" The first order of marketing cleanup for any business should be to get their website sanitized, "promo-tised" and optimized for search asap. Why? Because you can’t expect consumers to buy from you if they can’t find you or don’t see eye-popping deals to try and buy your brand! Don’t fall ...

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Do Your SEO Housekeeping in Time for the Holiday Season

Janette Speyer, Web Success Team With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is to get that website’s SEO cleaned up and optimized for search. Why? Because you can’t expect users to buy from you, if they can’t find you! Don’t fall into the abyss of the failed and forgotten websites, and start early. It’s the end of September and the holidays are just around the corner. Between Halloween and New Year’s consumers are ...

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Identifying Authority Bloggers that Will Generate Links and Traffic to Your Website

By Janette Speyer, Web Success Team –  Beyond offsite promotions, one of the greatest benefits a quality blogger can offer is links to your website to increase your SEO value. This will result in more traffic, higher search rankings, more visibility, and increased sales opportunities. Brands are starting to find more and more value in blogs and bloggers. Many are embarking on cross promotions with giveaways, gift guides and brand ambassadorship. All this activity provides great value fo...

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How to Incorporate Twitter into Your SEO Strategy

By Sara Collins –  Search engines have started taking factors like retweets into account when determining your organic search ranking, so if you haven’t already begun to incorporate Twitter into your SEO strategy, now is the time to do so. If you have an active Twitter profile, you’re already off to a great start. However, if you have yet to create one, stop stalling and get tweeting already! Not only does Twitter provide you with a unique opportunity to engage with your customers, ...

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