By Bob Speyer The most effective use of social media is to target where your audience is most active. Too often marketers preach to the choir or “talk” to an empty auditorium. In actual fact, U.S. social network users (163.7 million strong) are a very diverse group, particularly using Twitter, Pinterest and Instagram. A December 2012 study of social networking demographics by the Pew Internet & American Life Project found that 72% of Hispanics viewed themselves as Internet users...
read moreHome → Twitter
