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Is SEO Really Changing? How will it Affect Your Business?

Written By Eric Pangburn Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, in order to raise Google's awareness of the target site. Of course, we all know that in the past couple of years, several large changes happened to Google's algorithm to mak...

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Using Google Hangouts For Business

By Janette Speyer and Katrina McNeill Do you have some or any virtual communication in your work environment? Then you should try Google Hangouts for your business. Hangouts lives inside a network (Google Plus) where you already have your marketing and branding set up. There you can chat with clients or coworkers live on video for free! Here are all the other reasons you should consider using Google Hangouts for your business. (more…)

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Preplanning Content for a Blog

By Janette Speyer and Katrina McNeill There are an estimated 31 million bloggers in the U.S., many of whom blog as a hobby, but many others are blogging for business. Every time someone reads your blog, you are given more and more opportunities to increase traffic to your website. The value in blogging is well known, but regularly publishing your blogs can be a challenge. How do we become prepared with content to feed to our audience on a regular basis? (more…)

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Why Should You Be Using Google Communities?

      By Janette Speyer and Katrina McNeill If you have heard about Google+ Communities at all, you know that much like any other online community, it allows you to collaborate with others on topics that interest you. However, without understanding the unique features of Google+ Communities, you likely won’t be convinced to join yet another online community – so we are going to dig deeper into the benefits to help you understand why we should be taking advantage of Googl...

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