By Janette Speyer and Alison Brown, Web Success Team Online marketing can help a variety of companies target the right audience and increase your customer base. This is especially true for the highly competitive fitness industry. When choosing a vitamin brand or a gym, most people like to look at reviews online or go with a recommendation from a friend. Not many people just walk up to a gym and sign up without knowing much about it. This is where social media and online marketing ca...