Analytics

Simple Tricks to Get Flipboard Traffic to Your Website

Everyone can use more website traffic! I am often asked about Flipboard traffic these days. The number one question is “How do I get traffic from Flipboard to my website?” In the past 5 years, I’ve been doing some experimenting and discovery and I’m finding that Flipboard is a powerhouse when it comes to sending traffic to your website. Both B2B and B2C companies can benefit. In this article, I’d like to share a few simple tricks to send the referral traffic from Flipboard...

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Social Media Metrics Made Simple

By Janette Speyer, Web Success Team –I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade show or for a brand launch. When we complete a campaign, we examine interactions, engagement and impressions. This is how we determine the success of a product. T...

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