Public Relations

Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

By Janette Speyer, Web Success Team- Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not "shop online and save?" The first order of marketing cleanup for any business should be to get their website sanitized, "promo-tised" and optimized for search asap. Why? Because you can’t expect consumers to buy from you if they can’t find you or don’t see eye-popping deals to try and buy your brand! Don’t fall ...

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Maximizing Instagram for PR Outreach

By Janette Speyer, Hot Ice Media ––  Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has over 200 million users according to an article published on its corporate blog. Companies are finally using its virtual communi...

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Fill in the Blanks: Advertising & PR today – What would you do if____?

By Janette Speyer, Web Success Team — Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. (more…)

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