Online Business

How to Manage the Cycle of Ups and Downs in Your Business

By Janette Speyer – When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. I run a small creative services company with my husband for the better part of 30 years...

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Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

By Janette Speyer, Web Success Team –– I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can apply straight away. Never Stop Selling: Selli...

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How to Overcome the Social Media Time Crunch Syndrome

By Bob Speyer, Web Success Team –   Ever think or say, "Too much to do and not enough time to do it." I often hear my clients commenting about time spent on social media marketing and catching up to the ever-changing technology. It’s the proverbial Hamster Wheel Syndrome when it comes to implementing new online marketing strategies for their business. The general consensus is that they simply have no more time to get the job done. This translates to "I can’t learn this" or "I can’...

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Face-to-Face Business in a Virtual World

Written By Katrina McNeill and Janette Speyer — In our virtual world, “face-to-face” no longer means in-person meetings. There is a lot of value in putting a face to a voice, as it brings a personal connection which is thought to help build trust. So what virtual alternatives are savvy businessmen and women using in this digital age? Vsnap – The New Communication Messaging Vsnap or YouTube both give you the ability to send a personalized video message. A personal connection is inval...

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