Search Engine Marketing

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Page Not Found? Error Message? No Problem!

  By Bob Speyer and Alison Brown – Web Success Team No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive. One marketing tip that is often overlooked is the promotional use of the 404 er...

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The 10 Fundamentals of Online Marketing

  By Bob Speyer – Web Success Team Everyday we are bombarded with helpful suggestions on how to build our business online. Cherry picking the information most helpful to your business can be challenging at best. Like a sports team that “loses” its way, sometimes it is better to return to the fundamentals of online marketing that have been proven effective over years. You should start by breaking down your business model and review how well it is achieving its goals and object...

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What’s in Your Google Basket? Must Have Tools for Businesses

  By Janette Speyer and Alison Brown, Web Success Team The realm of Google has been expanding over the last decade and so have its services. Most of us have heard of Gmail or Google Maps, but there are many other tools at your fingertips that can enhance your online marketing efforts and help grow your business online. What’s great about Google’s tools is that they are free and fairly user friendly. Highlighted below are some of Google’s greatest tools to take advantage of to he...

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The Marketing Value of Images

  By Bob Speyer and Alison Brown, Web Success Team Graphics have been a method of communication since the Stone Age. In our newly minted Digital Age, imagery has taken on a whole new dimension. Because search engines are more sophisticated in reading images, we are seeing more graphics on the web. This adds a unique dimension to a marketing strategy. There is now an opportunity for online marketers to promote their business through imagery. Using graphics is a great way to gain inc...

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Keeping Social Media Marketers Honest

  At Web Success Team, we are firm believers in continuing education to keep abreast of the new emerging technologies. Last April we attended eMarketing Association Conference in San Francisco and we got valuable knowledge and made great connections. Attached is an article written by eMarketing Association’s CEO Robert Fleming keeping us all honest. Frightening Social Media Bullies By Robert Fleming – eMarketing Association Ok kids, let's face it, there is the dark side to s...

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