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By Bob Speyer, Web Success Team – Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to “benefit” from their largesse. As a consumer I am in ready, set, go mode to pick through the clu...
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WebSuccessTeam 
Branding, Social Marketing, Social Media, Social Media Marketing, Web Success 
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By Janette Speyer, Web Success Team The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. The lines are still blurred. Many brands are not quite sure or comfortable with the loss of control and the messages that are being sent to their consum...
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By Janette Speyer, Web Success Team – If you are using Facebook for your branded pages you probably have already noticed that there is a new set of insights that offer great marketing benefits. This actionable, powerful and simple tool allows marketers to better understand their audiences, therefore making it easier fine-tune their messages. In this article, will go over some of the most useful functions. 1. The Overview Tab provides a ...
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By Janette Speyer, Web Success Team – Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet — namely your competition. Sun Tzu, author of The Art of War said, "Keep your friends close but your enemies ...
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By Janette Speyer, Web Success Team – In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in the advertising field and I didn’t have much marketing savvy. As part of my training, I was invited to take a course at the P&G headquarters. Not only did I learn a few basics to assist me with my new job, but what I learned changed the whole way I ...
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WebSuccessTeam
Advertising, Facebook, Facebook Fan Page, Facebook Insights, Facebook Marketing, Online Marketing
0 comments By Janette Speyer, Web Success Team – In the last couple of days Facebook has unveiled a new platform that promises advertisers more influence. This will have a strong impact on your brand’s exposure and give you far more control over your goals and objectives. Everybody knows at this point that Facebook’s Open Graph selective process has made it almost impossible to have your posts shown to your visitors. This has forced many a brand...
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