The Pros and Cons of The 21st Century Home Office

By Janette Speyer – In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home. When we started our creative services business in 1983 we were young and just beginning; the concept of spending money on an office with a huge overhead was not an option....

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How to Manage the Cycle of Ups and Downs in Your Business

By Janette Speyer – When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. I run a small creative services company with my husband for the better part of 30 years...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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#AnyoneListening? Measuring Your Hashtag Success

By Janette Speyer, Web Success Team –  Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag. It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and ...

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