Interpreting Digital ROI to Manage Expectations

14

Apr 2015


Advertising, Branding, Business, Digital Marketing, Marketing, Online Business, Online Marketing, Public Relations
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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In todayâ...

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Creating Original Content for a Branded Flipboard Magazine

05

Mar 2015


Article Marketing, Branding, Business, Content Marketing
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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also have the added advantage of boosting your rankings ...

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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

22

Dec 2014


Business, Marketing, Public Relations, SEO, Small Business, Social Media, Social Media Marketing
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Website Holiday Housekeeping Tips to Keep Shoppers Shopping

By Janette Speyer, Web Success Team- Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not "shop online and save?" The first order of marketing cleanup for any business should be to get their website sanitized, "promo-tised" and optimized for search asap. Why? Because you can’t expect consumers to buy from you if they can’t find you or don’t see eye-popping deals to try and buy your brand! Don’t fall ...

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How to Use the NEW Flipboard 3.0 to Market Your Business

20

Nov 2014


Branding, Business, Flipboard, Marketing, Mobile Apps
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How to Use the NEW Flipboard 3.0 to Market Your Business

By Janette SpeyerLast week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space. What Is Flipboard? Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc...). It is als...

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