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Expo West – A Social Media Feeding Frenzy

By Bob Speyer -- Social Media Marketing and PR could well be the main ingredient at Expo West as exhibitors jockey for the hearts and minds of attendees as well as keeping everybody connected. Creating pre-show buzz, during the three days of Expo and of course the all important follow-up posts show could well determine how much exposure you can get for your brand. Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attr...

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Face-to-Face Business in a Virtual World

Written By Katrina McNeill and Janette Speyer — In our virtual world, “face-to-face” no longer means in-person meetings. There is a lot of value in putting a face to a voice, as it brings a personal connection which is thought to help build trust. So what virtual alternatives are savvy businessmen and women using in this digital age? Vsnap – The New Communication Messaging Vsnap or YouTube both give you the ability to send a personalized video message. A personal connection is inval...

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Eating our way through Natural Products ExpoWest 2013

  WOW! What a trade show. Amazing products, great energy (drinks) and too much health all in one place. It was a marathon 3-day-fest, but if you wilted, you got an instant pick-me-up. The Natural Products ExpoWest in Anaheim was a smashing success with over 70,000 attendees and several thousand exhibitors on three floors with products ranging from power bars, health drinks, green cleaning products, beauty aids and food – chopped, fried, baked, juiced – vegan, vegetarian and carniv...

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5 Best Trade Show Giveaways

By Elisabeth Crane If you work in any industry, it likely has a trade show or five. Trade shows are as bountiful as the markets they represent so standing out amongst a sea of competitors is always a concern. How then, does a business present themselves and secure an unforgettable impression on their market after the doors close? Whatever your budget, options abound for giveaways that your business can be proud of and your clients will appreciate. (more…)

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How Social Media Can Impact Your Trade Show Success

        By Janette Speyer and Katrina McNeill  Web Success Team has several clients in the natural food and supplement industries. Most of them attend Natural Products Expo West, the largest such trade show in the world with over 60,000 industry members participating in 2012. (more…)

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