Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is which top influencers can make products and services go viral. It's every brand’s dream to have loyal followers that recommend, share and post for the love of the brand and not for payment. So how can you achieve this? Being both an agency and an influencer gives me a good view from both sides of the fence. Here’s an inside lo...

read more

How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell the story” in a compelling way. Here is what we...

read more

Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics: About 46.1% of the world is online, which is about 3.4 billion people. In 1998, Google was only serving 10,000 search queries each day. 2,177 calls made via Skype 54,907 Google searches 7,252 tweets 125,406 YouTube video views 2,501,018 emails sent 729 photos to Instagram 20,000 people on Facebook + 5 new accounts About 46.1% of the world is online, which is about...

read more

It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once that I wish existed when I started my business. How ...

read more
 
Background
Color scheme