Email Marketing

Who Owns Your Website?

    Sounds like a stupid question. You do, of course… BUT not so fast. You hire a web development firm to develop, design and maintain your website and it should be a slam dunk. Well, things are not so simple. (more…)

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The Resurgence of Email Marketing Can Boost Your Sales

    By Bob Speyer and Ilana Youngheim, Web Success Team Contrary to popular belief, email is not dead or even on life support. In fact it is a lifeline to your pocketbook. Ask yourself, “How many times a day do you check your email?” I check mine so many times I can’t event count. Offers, requests, correspondence and information pour in (spam checker permitting) and I go through my ritual of read, save and delete. According to a February 2012 survey from ExactTarget,...

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Is Email Marketing Relevant in the Age of Social Networking?

  By Bob Speyer and Alison Brown, Web Success Team Social networks have become an important part of the Internet and online marketing landscape in the last decade. How do social networks impact email marketing, and is email marketing still relevant in a world full of social networks? Does it make sense for you to allocate all your marketing resources to social network marketing? No! Email is still a very important part of any complete web marketing strategy. Of course, in the socially...

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Facebook Offers: Ushering in a New Era of Facebook Marketing?

    By Janette Speyer and Alison Brown, Web Success Team So long are the days of a Facebook that is free of advertisements. As Facebook gears up for becoming a public company, advertisement opportunities will only become more abundant. Since social media marketing is clearly becoming the frontrunner for being the most effective tool for reaching targeted audiences online, Facebook has not shied away from incorporating more engaging marketing opportunities. Facebook only recent...

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