Location-Based Services

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Using Behavioral Targeting Without Losing Customers

By Janette Speyer and Katrina McNeill Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to market to an incredibly targeted audience for every kind of product. According to a US Study conducted last year, 68% of US consumers find online ads “anno...

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Online Marketing Predictions for 2012

  By Janette Speyer and AlisonBrown, Web Success Team With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twit...

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Leveraging Local Directories to Attract More Customers

  By Justin Delos Reyes - Web Success Team According to Google, 97% of consumers search for local businesses online. That’s why registering your company on several local directories is a vital component of your SEO and marketing strategies for your online marketing success. The need for it is also growing because of mobile and the ability for people to search for, and check-in, at local businesses.   (more…)

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Capitalizing on Geo-Social Media and Location-Based Services

  By Justin Delos Reyes, Web Success Team Geo-Social Media has become the “it” thing to do on wireless devices. Geo-Social Media includes Location-Based Services like Facebook Places where users check-in at businesses or other places of interests to notify their friends about where they are and what they are doing. Geo-Social Media applications offer users a convenient way to broadcast their location, and it gives brands an opportunity to build customer loyalty. Research shows ...

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