It’s in The Bag: The Future of Shopping

By Janette Speyer and Katrina McNeill There are many trends making it more and more challenging to sell and making bargains easier and easier to find. The competition is really heating up and it’s going to change shopping both online and off. What do you need to do to keep up with your competition? For the online seller: Our online shopping giants are Amazon and EBay. Consumers already trust them, they are extremely convenient and have a strong database of reviews that would be impossible...

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How to Build Online Trust through Reviews from Your Social Media Community

  By Janette Speyer and Alison Brown Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead. (more…)

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Online Marketing Predictions for 2012

  By Janette Speyer and AlisonBrown, Web Success Team With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twit...

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Keeping Up with the Kardashians’ Personal Branding

  By Janette Speyer and Alison Brown, Web Success Team What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: "where do the kardashians live" and "dash". The Kardashian brand, however, has not always been a multi-million dollar enterprise. The family used to be fairly ordinary, other than the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago, when...

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Leveraging Local Directories to Attract More Customers

  By Justin Delos Reyes - Web Success Team According to Google, 97% of consumers search for local businesses online. That’s why registering your company on several local directories is a vital component of your SEO and marketing strategies for your online marketing success. The need for it is also growing because of mobile and the ability for people to search for, and check-in, at local businesses.   (more…)

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