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Using Social Media to Nurture Offline Leads

03

May 2011


Content, Customer Relations, Facebook Marketing, Marketing, Offline Marketing, Online Customer Service, Social Media Marketing, Twitter Marketing, Web Success
1 comment

Using Social Media to Nurture Offline Leads

  By Justin Delos Reyes, Web Success Team As a business professional you probably have stacks of business cards in your desk drawer. How often do you follow-up with the people who handed them to you? If your answer falls in the rarely to never categories, what are your reasons for not following up? Is it lack of time? Is it because you have more important things to do? Or is it because you would rather focus on people who you know can help your business? (more…)

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Setting Benchmarks to Prevent Scope Creep

15

Apr 2011


Customer Relations, Marketing, Online Customer Service, Project Management, Scope Creep
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Setting Benchmarks to Prevent Scope Creep

By Bob Speyer and Justin Delos Reyes, Web Success Team Scope creep. It’s not a 1950’s horror film creature, but marketers run for the hills (or want to) when it surfaces. To put it nicely, scope creep is any unanticipated change in a project’s scope of work. Often times it frustrates the parties involved and can also warrant unintended charges. Scope creep is an unfortunate occurrence that is likely to surface when business is conducted. But if there’s one positive about scope creep i...

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Boost Customer Retention through Social Media

31

Mar 2011


Customer Relations, Online Customer Service, Social Media Marketing, Web Success
1 comment

Boost Customer Retention through Social Media

  By Bob Speyer, Web Success Team Taking care of your customers should be your number one priority. All too often, they can feel neglected, forgotten or taken for granted. Customer retention is the lifeblood of any business and Social Media can help you maintain good customer relations and even save an account from fraying.     (more…)

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Strategies to Handle a PR Crisis with Social Media

24

Mar 2011


Facebook Marketing, Online Customer Service, Online Reputation, Reputation Management, Twitter, Web Success
1 comment

Strategies to Handle a PR Crisis with Social Media

By Bob Speyer and Justin Delos Reyes - Web Success Team Companies and employees make mistakes. Products sometimes malfunction and services occasionally don’t live up to customer expectations. If the press catches on to your misfortunes, the quickest way to address it is through social media.   (more…)

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How to Respond to Criticism on Social Networks

17

Mar 2011


Blogs, Facebook Fan Page, Facebook Marketing, Online Customer Service, Online Marketing, Online Reputation, Reputation Management, Social Media Marketing, Twitter, Web Success
2 comments

How to Respond to Criticism on Social Networks

  By Justin Delos Reyes - Web Success Team As your company’s social media presence grows, so will the number of complaints and criticisms about your brand, product or service. But that’s OK. Social media is dominated by consumers and reputation management is part of the game.   (more…)

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818.222.9092​
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