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Black Friday & Cyber Monday – Get Social and Sell!

  By Janette Speyer and Alison Brown, Web Success Team With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in t...

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Web Success Team’s 16 Online Marketing Recommendations

  By Janette Speyer and Alison Brown, Web Success Team The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult...

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Maximizing the Power of LinkedIn for Lead Generation.

  By Bob Speyer and Alison Brown, Web Success Team LinkedIn is a very powerful tool for generating new business. When LinkedIn first began, it was primarily formulated for individuals to expand their professional network. Now, not only can individuals seek out connections in the online world, but companies can use LinkedIn to expand their client base as well. LinkedIn not only allows you to share information about your services directly with potential clients, but you can also researc...

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Tweeting Your Way To Better Customer Service

  By Bob Speyer and Alison Brown – Web Success Team Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. By opening communication channels, Twitter can assist small businesses in maintaining positive relationships with clients while also promoting your brand. Twitter is revolutionizing the way that information is transmitted. It...

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Leveraging Local Directories to Attract More Customers

  By Justin Delos Reyes - Web Success Team According to Google, 97% of consumers search for local businesses online. That’s why registering your company on several local directories is a vital component of your SEO and marketing strategies for your online marketing success. The need for it is also growing because of mobile and the ability for people to search for, and check-in, at local businesses.   (more…)

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