Engagement Marketing

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Host a Virtual Event & Build Strong Business Connections: Part I

Big trade shows are a thing of the past. Zoom and online meets are the "New Normal". Now is the best time to maintain connections and to build a strong community. Since business is still slow or at a standstill, many are suffering from fear, anxiety, illness, income, and profit loss. Make the best of your online community connections and organize a virtual trade show and retain some sense of normalcy.This article will demonstrate how to put forth an action plan for your next online event. I’l...

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Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain characteristics will become apparent. Those characteri...

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Live Streamers Are the New Brand Influencers!

By Janette Speyer Want to get your brand in front of a new audience? Podcasters, Webcasters and Live Streamers are your answer! They are the 2018 influencers. There is so much noise all over the Internet and brands are struggling to stand out above the crowded space. Part of my job is to look for alternative sources to offer my clients. I have been tracking a few web shows for quite some time now. These newcomers have grassroots shows with audiences that love to watch them and are growing in...

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Nurture Your Business, Nurture Your Success!

My business is my baby! Like many of us do with our children, it was in serious need of an education. That Said…Where Do I Begin? I was not quite sold on the idea of a business coach or a mentor. I believed that hard work would make me successful. YES, and NO! Ok, I admit it, I needed some help. I had no idea what that help looked like until…. The first time I saw Lisa Nichols, she was dancing with my daughter on her social media profile!!! Now she caught my interest, so I Goog...

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Mindvalley, A New Approach to Learning!

I spent the weekend at the Mindvalley Reunion in San Diego. What is this? Mindvalley is a company based in Malaysia that offers out of the box learning experiences. Visionary founder Vishen Lakhiani finds the best authors in personal growth, health, fitness, productivity to bring these lessons to approximately 3 million students worldwide. They had me at worldwide! I am a world citizen. When I am not traveling the world, I am thinking about traveling the world. So when Mindvalley offered t...

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