Engagement Marketing

Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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Beyond Social Media and PR… How to Amplify Your Brand

By Janette Speyer, Web Success Team –  The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for their products. Madison Avenue conducted focus groups, meticulously prepared their campaign strategies and pushed out content to their malleable viewin...

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