Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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Facts About Grey Thursday Black Friday and Cyber Monday!

By Janette Speyer, Web Success Team –  Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. It’s also fast becoming a major shopping weekend with Black Friday, Cyber Monday and the introduction of Grey Thursday. Today I will share some interesting facts about the weekend shopping rush and how it all got started. Grey Thursday The controversial “Grey Thursday” takes place on Thanksgiving and was introduced in 201...

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4 BIG Marketing Lessons from Procter & Gamble

By Janette Speyer, Web Success Team – In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in the advertising field and I didn’t have much marketing savvy. As part of my training, I was invited to take a course at the P&G headquarters. Not only did I learn a few basics to assist me with my new job, but what I learned changed the whole way I approached a creative and marketing strategy. T...

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What’s New at Facebook – More Influence, More Control!

By Janette Speyer, Web Success Team – In the last couple of days Facebook has unveiled a new platform that promises advertisers more influence. This will have a strong impact on your brand’s exposure and give you far more control over your goals and objectives. Everybody knows at this point that Facebook’s Open Graph selective process has made it almost impossible to have your posts shown to your visitors. This has forced many a brand to turn to Facebook’s advertising model to get ...

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A New “Breed” of Bloggers Make a Social Marketing Impact

By Bob Speyer, Web Success Team - We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. Pet owners want to be part of community for their breed and want to be informed about their pet’s health in the areas of nutrition, vaccinations, inclinations, problems and simply how best ...

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